Sex sells

For a 'base' emotion, it's surprising to note the emphasis on sex in our lives. Equally surprising is the bias towards satisfying the male audience. Right from the nubile women featuring in after-shave ads to the many allusions to male dominance in our film industry.

Moving back to my original statement about the stress on sex, I mean to point out that it is quite a critical driver amongst the masses. The media uses this tool quite efficiently. From exposing sex scandals to propagation of safe sex, we have a range of sexual issues being tackled by the media. It would remind one of the sexual revolution that swept through America through the '60s prior to which sex was as much a taboo as it was in India a short while ago. The media played a pivotal role in the mass proclivity for a more libertarian way of life. The American masses were swept by movies, art and music that titillated those 'base' emotions. We know the present scenario in the US where issues relating sex are concerned.

The '60s in the US remind me of the phase we are going through now. After a period of conservatism and 'mouth-shut' policies regarding anything effecting mass libido, the new generation in India seems more aware and ready to experiment. This time, in addition to the traditional media, we have the Internet. Blogging is obviously not the only thing people come online to do. Look at the membership rates in any online community concerning sex. What's again amazing is the male turnout! Every male member is keen on 'getting laid' and tries whatever he can to transform those pretty pixels to a real life encounter.

Is it just an age that people go through? Maybe.. considering the phenomenal number of youth in India, that doesn't soften the situation at all. This seems to be a phase that won't fizz out in the near future. The future could be similar to what America has at present or another potpourri considering our cultural diversity.

However, in all the sex-drive, people seem to stop worrying about relationships anymore. By relationships, I mean sharing more than a night in bed. Humans then become instruments with a primary function of sexual gratification. This is happening quite blatantly across the media especially for the benefit of the male again. Think of music albums or bollywood movies, the camera always seems to have a strong voyeuristic tendency pausing suggestively at breasts that seem eager to break free from the shreds of cloth that hide them, then at gyrating hips and lucious lips... It doesn't take much analysis to catch the flow here.

I'm by no means denunciating the state-of-affairs here. All i'm saying is that behind that beautiful body, there exists a mind that is mostly ignored.